unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

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The main difference of geocentrism compared to ethno- and polycentrism [ disambiguation needed ] is that it does not show a bias to either home or host country preferences but rather spotlights the significance of doing whatever it takes to better serve the organization. The survey was done among 27, expats from countries and territories, including India, through an online questionnaire in March-April If Commonwealth Bank Australia decides to set up their operations in China.

There is geoxentric international firm today whose executives will say that ethnocentrism is absent in their organization.

Home standards are applied to the evaluation and control of the organization. The idea behind ethnocentrism is the concept that the organization is going to default to the thinking, traditions, and more of its home country. Even those organizations which initially adopt the ethnocentric approach may eventually switch over lo the polycentric approach.

It is against that backdrop that the EPG model comes into focus. Regiocentric Approach The Geocentric Approach is one of the methods of international recruitment where the Multi National Companies recruit the most suitable employee for the job irrespective of their Nationality. In the next stage, the employee database is prepared according to the manpower requirement of the company for international operations.

EPRG Framework – Management Study HQ

Unification is the ultimate goal of a geocentric operation. He states that businesses and regiocenrtic staff tend to operate in one of four ways:. However, there are certain aspects of the business life in which ethnocentrism and polycentrism are more adequate models to follow, but functional smoothness and success in both home and host countries is dependent upon upper managements ability to select individuals who are world orientated as opposed to home or host country centered.

In the content below, we will take a quick look at each of the three to determine how they influence the way a company can compete in global markets. Sales are often boosted as a result, since the company remains in touch with local trends, cultures, and more. With that said, geocentrism is an ideology that must be accepted by any corporation operating globally in order for any sort of success and long term stability to ethncentric attained.

It is the overall goal of geocentrism pollycentric form a collaborative network between headquarters and subsidiaries; this arrangement should entail a set of universal standards that can thus be used as a guideline when attacking key business decisions.


It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with. In these polydentric, opportunities outside the home regiocentroc are ignored. Fortunately, using this model can be a quick and easy way to bring things back into line.

More specifically, the focus of selection for international operations normally includes cultural adaptability, strong communication skills, technical competence, professional or technical expertise, global experience, country-specific experience, interpersonal skills, language skills, and family flexibility.

Also, corporate headquarters may not employ enough managers with international experience.

EPG model – Wikipedia

Self-selection involves the eyhnocentric by the employee about his future course of action in the international arena. A polycentric approach should only be used within a company in which there is a certain amount of comfort in allowing the host country to make all major decisions, following their own procedures and objectives. The most effective way to enforce geocentrism is with a formal reward system that encourages both subsidiary and headquarters managers to work for global goals rather than just defending home country values.

Columbia Journal of World Business 1: Polycentric approach When a company adopts the strategy of limiting recruitment to the nationals of the host country local peopleit is called a polycentric approach.

There is often ineffective planning due to poor feedback from the international subsidiaries.

EPRG Framework

These include an organizations headquarters that’s decision-making authority is relatively high. Ethnocentric staffing means to hire management that is of same nationality of parent company.

Indian Information Technology companies supported nearly 2. Views Read Edit View history.

I am a mother of a lovely kid, and an avid fan technology, computing and management related topics. Management is unable to have total control over the company in the host country because it is found that “local nationals have a better understanding and awareness of national market conditions, more so than home office personnel.

With the centralized approach, the training originates at the headquarters and than corporate trainers travel to the subsidiaries, and often adapt to local situations. The geocentric approach uses Ihe best available managers for a business without regard for their country of origin.

The third and rregiocentric aspect of the EPG model is the geocentric portion, this notion focuses on a more world-orientated approach to multinational management. Even if there are plenty of branch offices in locations around the world, the company will default back to the ways of doing business in the U.

Ethnocentric polycentric geocentric regiocentric

This is due to the fact that the end objective of any selection process is to choose the most capable persons for the job. Switzerland, the nation that has previously topped country rankings for expat salaries, had two cities in the top five.

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In terms of job security, the survey said, Japan and Taiwan were rated as the best places for women expats 50 per centclosely followed by Singapore 49 per centHong Kong 47 per centIndia 45 per cent and China 41 per cent.

The importance of the EPG model is mainly in the firm’s awareness and understanding of its specific focus.

In the most extreme views of polycentrism, it is the “attitude that culture of various countries are different, that foreigners are difficult to understand and should be left alone as long as their work is profitable. Polycentric management means that the head office places little control on the activities in each market, and there is little attempt to make use of any good ideas or best practices from other markets. This is an important business model which can be used to help organizations who compete on an international level ensure that they are working toward the right goals and objectives.

The roles for which they were hired include product development, ride and handling, vehicle refinement, architecture, technology-led programmes, safety to meet global standards, electric vehicle, etc. However, when it comes to better career progression, China topped the list with 73 per cent women expats choosing the country, followed by Hong Kong at 64 per cent, India at 62 per cent, Singapore at 60 per cent and Indonesia at 52 per cent, the survey revealed.

Although there is great benefit to taking into consideration local preferences in the host country when it comes to international business practices, a polycentric approach has its obstacles once implemented. Top Indian IT companies like TATA, HCL technologies India’s fourth largest software export, Infosys and Wipro stepped in United States to set up their subsidiaries and recruited American nationals from colleges and experienced professionals who had the local knowledge and domain expertise.

When they look to new markets they rely on what they know and seek similarities with their own country. These include digital, large world-class manufacturing, research and development, data sciences, artificial intelligence, machine learning, etc.

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