Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
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Brand Failures : Matt Haig :
Nov 01, Rob rated it it was ok Shelves: Yes, they are all global giants striding successfully across the world, but what they are less recognized for mattt all those branded products they’ve launched that have bombed–spectacularly and at great cost.
You might know that Cricket as a sport is very popular in India. Quite basic, though still of interest to some. Brand Failures takes a riveting look at how such disasters occur.
Pepsi AM Because its name dictated when the product should be consumed, the market size was restricted failjres specific-occasion usage.
From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today’s Andersen and Enron.
Account Options Sign in. Harley Davidson perfumeculture failures e. Most helpful customer reviews on Amazon. My library Help Advanced Book Search. Account Options Sign in. Read, highlight, and take notes, across web, tablet, and phone. Trivia About Brand Failures: Some were new, others ancient, still others new ventures backed by established titans — but failure comes to all.
If these questions to not arouse your curiosity, then I would honesty suggest dont bother purchasing this book. Hence, while people in blind taste tastes may have preferred New Coke to classic coke and Pepsi, when the actual product was rolled out, people acted poorly: Haig organizes these “failures” into ten types which include classic failures e.
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
But his message is deadly serious. On the contrary, most of the world’s global giants have launched new products that have flopped – spectacularly and at great cost. Several cases can be found in other books, but there are lots of cases where I learnt new stuff.
Interesting both as failuges and as cautionary advice for marketers.
I actually found Brand Failures to be more interesting than Brand Successes. Solidarisiert Euch durch Konsumverzicht mit uns gegen die Firma Meica. Well… because of this. See all free Kindle reading apps.
Of those who did buy the product, there were even some cases of people mistakenly eating it, and getting very ill as a result. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Page 1 of 1 Start over Page 1 of 1.
It captures different brand stories very well with lessons drawn from each of those examples. But as it happens, he contradicts himself many times doing so. Want to Read saving….
Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
This product had instantly bombed in test markets where consumers were left asking: Want to Read Currently Reading Read. Any business collection will find this a winning survey! Customers who bought failutes item also bought.
Jan 19, Phil Fox rated it liked it. Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail.
A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. It’s a great asset to any personal library. Delivery matf Returns see our delivery rates and policies thinking of returning an item? Read it, enjoy it, learn fialures it. Nonetheless, a few interesting factoids along the way: Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail.